If you have another tampon I reccomend you start again. Lube up the tampon and your vagina with your spit, squat or stand and put one leg on the toilet seat, relax!! relax!! Relax your vagina muscles. It will not go in if you are tense. Gently push it up and in, at an angle towards your bum.It should be completely inserted, and up inside the vagina, not near the edge. It needs to sit further back to catch the blood properly. :)